Appropriate for the session on iPad and tablet advertising/marketing strategy!
Josh Rose: “They don’t come for the races, they come to be social” #IDSD
Del Mar racetrack example. People shared experiences on social media and Del Mar racetrack realized this. They understood that it wasn’t completely about the horses or the track ???it was the group social aspect. By engaging and promoting on Faceboo…
Old vs new consumer media behavior, focus has changed #IDSD
Slides presented by Josh Rose