i.e. In all aspects of your business, whether it be operations or appearance, you must strive to be AWESOME… even if the details are small. For example, if you operate public buildings and leave up old/outdated advertising and inhospitable decor, you FAIL. (Yes, people notice, and it reflects on your brand)
Customers will easily and vocally acknowledge when your business doesn’t care. “Broken window theory” #sdsms
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