It’s an effective way for large companies to “be small”, i.e. be personal with customers and provide genuine support.
Customers will easily and vocally acknowledge when your business doesn’t care. “Broken window theory” #sdsms
i.e. In all aspects of your business, whether it be operations or appearance, you must strive to be AWESOME… even if the details are small. For example, if you operate public buildings and leave up old/outdated advertising and inhospitable decor…
Social Media tip of the day: “If you hide the truth, someone will find the truth”
In other words, keep it real. Disclose if you’re a blogger or social media publisher paid to influence brands, and accept/advertise your online identity if you produce content.